I'm Erin

In 2017, my sister Meghan was diagnosed with an autoimmune disease, Non-Hodgkin’s Lymphoma, and a rare, aggressive lung condition. We’d already lost our dad to Non-Hodgkin’s Lymphoma in 1997, so the word “cancer” hit hard. But the lung disease, fast-moving and difficult to treat, became the greater threat.

As her health declined, I did what any sister would: I showed up. But I also brought something most families don't have: a background in pharmaceutical sales training. I knew how to ask the right questions, keep detailed records, research treatment options, and speak up for better care.

Even with that experience, it was overwhelming. And I realized that most families are trying to navigate this confusing, uncoordinated healthcare system without any roadmap at all.

Meghan passed away just three days before her 48th birthday. The grief was heavy. But over time, I found purpose in the pain.

In 2020, I published Badass Advocate to give families the practical tools I wish we’d had. It helps families get organized, ask better questions, and show up as confident advocates, while still taking care of themselves.

Since then, I've created four guided journals, all under the name My Badass Advocate Journal (30- and 90-day versions), each featuring its own prompts and quotes to help advocates reflect, find gratitude, and build resilience every day. 

The newest journal, Getting Through This Together, is designed for patients and loved ones to fill out side by side, turning quiet treatment days into meaningful connection.

Through this site, my YouTube channel, and my work as a speaker and podcast guest, I share real stories, hard-earned lessons, and tools that actually work.

To help families feel empowered so they know they’re doing everything possible to get their loved ones the best care.

You’re not alone. We’re getting through this together.

– Erin