I'm Erin

In 2017, my sister and best friend, Meghan, was hit with an unimaginable series of diagnoses—an autoimmune disease, Non-Hodgkin’s Lymphoma, and a rare, aggressive lung condition. Having already lost our father to Non-Hodgkin’s Lymphoma in 1997, the word “cancer” alone felt devastating. But as it turned out, the lung disease was the greater threat—difficult to diagnose, aggressive, and with limited treatment options.

As Meghan’s health declined, I did what any sister would—I showed up. But I also leaned into my background as a pharmaceutical sales trainer, using my knowledge of healthcare systems, communication, and strategy to become a fierce advocate. I asked the right questions, took organized notes, did the research, and tried every possible route to get Meghan the care she deserved. I quickly realized that most families aren’t equipped with the tools or confidence to navigate this complex world—and that needed to change.

Despite our best efforts, Meghan passed away just three days before her 48th birthday. It was heartbreaking. Eventually, in my grief, I found purpose.

In 2020, I published Badass Advocate: Becoming the Champion Your Seriously Ill Loved One Deserves to empower other families with practical tools and real-life strategies. It’s more than a book—it’s a guide to navigating medical appointments, advocating powerfully, and caring for yourself along the way.

Since then, I've expanded the Badass Advocate collection to include four guided journals that support caregivers in building daily reflection, gratitude, and emotional resilience. These journals—available in three 30-day styles and one 90-day version—offer inspiration, structure, and sanity when you need it most.

During long treatments and quiet recovery days, patients often face isolation and heavy thoughts. Getting Through This Together is designed to fill those moments with laughter, reflection, and connection. This guided journal has thoughtful prompts designed to spark meaningful conversations between patients and loved ones. It turns lonely downtime into cherished bonding time. This journal isn’t just for writing—it’s for healing together.

Through this website, my YouTube channel, and my social media platforms, I continue to provide free resources, trustworthy tools, blog stories from real caregivers and patients, and gift ideas for those walking the hard road of illness. You can also find ways to bring me in as a speaker or podcast guest to inspire and educate others on powerful advocacy.

My mission is simple but bold:  

To help families get their loved ones the best care possible—through knowledge, connection, and action.

You are not alone. We’re getting through this—together.

❤️  Warm hugs, Erin